Audi Launches Electric SUV and Accepts Deposits for E-Tron. Audi has unveiled its latest addition to the electric vehicle market, the E-Tron, a luxury all-electric SUV. Set to hit European markets later this year and the United States next spring, interested buyers can secure their E-Tron with a refundable $1,000 deposit. The base model starts at approximately £56,000, while the well-equipped “First Edition” variant is priced at around £64,800.
First of Three Electric Vehicles
The E-Tron marks the debut of Audi’s electric vehicle lineup, with two more models slated for introduction in the coming years. As part of its commitment to customer convenience, Audi has partnered with Amazon for the installation of home charging stations, streamlining the transition to electric mobility.
Unveiling in San Francisco
The E-Tron was revealed at a spectacular event on the San Francisco waterfront, emphasizing the vehicle’s focus on the US market. While not generating the fervor of a Tesla unveiling, the E-Tron intensifies competition in the growing electric SUV segment.
Competitive Landscape
Following in the footsteps of Jaguar’s I-Pace, Audi joins the electric SUV market alongside recent offerings from Mercedes and BMW. The shift towards SUVs aligns with market preferences, prompting Audi’s strategic move into this high-demand segment.
Distinctive Audi Design
Maintaining Audi’s signature aesthetic, the E-Tron features the trademark trapezoidal grill, although its electric nature eliminates the need for a radiator. The wider stance and innovative lighting details distinguish the E-Tron, showcasing its electric credentials.
European Touch
European models of the E-Tron boast cameras replacing traditional side mirrors, offering an aerodynamic and modern design. However, this feature will not be available in the US initially, as regulatory standards are being addressed by the National Highway Traffic Safety Administration.
Powerful Performance
Equipped with two electric motors, the all-wheel-drive E-Tron accelerates from 0 to 60 mph in 5.5 seconds, reaching a top speed of 124 mph. Towing capacity is an impressive 4,000 pounds, although specific driving range details are yet to be announced.
Innovative Driving Experience
The E-Tron prioritizes energy recuperation during deceleration, allowing for a customizable “one pedal” driving experience. Various driving modes, adjustable ground clearance, and advanced suspension settings provide a versatile driving experience tailored to individual preferences.
Seamless Charging Solutions
To facilitate at-home charging, Audi has collaborated with Amazon Home Services, offering buyers a convenient online platform to purchase and install home charging systems. Pricing varies based on individual needs.
Future Electric Lineup
Audi’s foray into electric vehicles is just beginning, with plans to release two more electric models within the next two years. The company aims to have a total of 12 electric vehicles in its lineup by 2025.
In summary, Audi’s E-Tron brings luxury and performance to the electric SUV market, catering to the evolving preferences of environmentally conscious consumers. The strategic partnership with Amazon and a planned expansion of the electric vehicle lineup solidify Audi’s commitment to sustainable mobility.
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